Delta is having rough day on Twitter. After the the USMNT beat Ghana in the World Cup 2-1 someone in their social media department decided they would go all “‘Merica” on everyone and post this photo on Twitter:
The problem is, while Ghana is located in Africa, there are no giraffes in Ghana. Africa is a big place and it seems just a little insensitive to generalize the entire continent as savanna covered giraffe territory.
Not surprisingly people went ape shit pointing out Delta’s mistake. Delta quickly removed the tweet and putting up the following curt response:
We're sorry for our choice of photo in our previous tweet. Best of luck to all teams.
— Delta (@Delta) June 17, 2014
That didn’t seem to help much, here are some of the responses to Delta’s “apology”:
“@Delta: We're sorry for our choice of photo in our previous tweet. Best of luck to all teams.” stfu racist
— Bellatrix Lestrange (@ifyou_seekhaley) June 17, 2014
“@Delta: We're sorry for our choice of photo in our previous tweet. Best of luck to all teams.” | damage already done
— Obie Ngene (@LeCharmeur) June 17, 2014
.@Delta don’t worry about it, your biggest crime is having terrible service at ridiculous prices
— Alex Yudelson (@AlexYudelson) June 17, 2014
I'm sorry about your airline in general “@Delta: We're sorry for our choice of photo in our previous tweet. Best of luck to all teams.”
— Lara Croft (@FreakinDopeNess) June 17, 2014
@Delta fuck you.
— Monique. (@gypsyuncle) June 17, 2014
Dear @Delta , can you please explain to us, Ghanaians and others, why your team thought a GIRAFFE was the best way to represent GHANA??
— AFROMUSION (@afromusion) June 17, 2014
“@Delta: We're sorry for our choice of photo in our previous tweet. Best of luck to all teams.” Yeah. Y'all fucked up
— Melanie (@__laReine) June 17, 2014
Great moments in social media marketing RT @Delta: We're sorry for our choice of photo in our previous tweet. Best of luck to all teams.
— Tyler Machado (@tylermachado) June 17, 2014