There’s an elevator in my building that actually prompts a physical reaction from me every time that I use it. I reach over and choose the floor I’m going to and then…I see it. “CALL ACK.” Yep, every time I see the thing it’s good for an eye roll or the audible sigh of disbelief even though I’ve seen it dozens of times before. Sometimes I spend my time in the elevator just plotting how to get rid of this ungodly excuse for a button.

Most of us are familiar enough with character counts and limitations thanks to Twitter and a few other apps. Granted Twitter’s character limit is 140 and they give you a little countdown tool to see when you’re running out of room.

On the other hand, this button only uses eight characters! I’m pretty sure we could have done without the period. I don’t think people would have been standing around wondering whether the button said, “Call Back.”, “Call Back?” or “Call back!”.

Image - Edited

The bottom line is, that you had one job to do, just one job. Now instead of thinking about being rescued I am constantly thinking that I’m in a weird, futuristic box where, in case of emergency, I’m going to be contacting this guy.


Elevator experts, I beg of you, please tell us how something like this could happen and not be noticed by anyone until after it’s been completely manufactured and installed. Why wouldn’t anyone think to just leave off the period at the end and allow enough room for “Back” to actually fit?

Posted by James Poling

A socialist, tinkerer, thinker, question asker and all around curiosity seeker. If you'd like to reach me you can use the contact link above or email me at jamespoling [at] gmail [dot] com.


  1. Call Acknowledge(ment), no?



    1. Nice try. Trying to make me look stupid by making up words? Real mature.



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